Illinois Meaningful Miles Program
Join in the new social purpose program in Illinois! The goal of this initiative is to provide Illinois travelers a way to “give back” and align their Illinois travel with a greater social purpose. The Illinois Meaningful Miles program will aggregate all of the Illinois travel opportunities that plan to give back to the community – the local restaurant that donates to a food bank, the theme park that offers free admission in exchange for a day of volunteer service, etc. Collectively, these opportunities will help Illinois stand out from other states. On this website, you will find all the information needed in order to get started on your Meaningful Mile.
Numbers now back up the 'staycation' phenomenon
One of the consequences of the Great Recession was the emergence of a new form of leisure travel called a "staycation." Last year, research we conducted on this trend suggested it was more myth than reality (fewer than 10 percent of leisure travelers acknowledged they had taken one), yet the results of our new partnership, Harrison Group 2010 Portrait of American Travelers, reveal that consumers may now, in fact, be taking more such vacations.
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